Ranking the top running backs in league history has become
one of the most controversial tasks for those who have tried. There is an elite
group of guys who are widely considered as the top-10 running backs in the
history of the
league
Ryan
Finley Jersey , and most of those often considered to be in the top show
up on this list.Recording more than 10,000 rushing yards is a feat that only 29
running backs have accomplished. Many of those guys are in the Hall of Fame, and
many more will soon be part of the Hall.Let¡¯s face it. Most of these guys are
deserving of being in the conversation as part of the top-30 running backs in
NFL history. Sure, there are guys who might have been more talented who have
rushed for less yards, and there are other guys who also deserve a spot in the
NFL¡¯s top-30 best running backs of all time.But 10,000 rushing yards is among
the NFL¡¯s best milestones. It¡¯s an elusive mark that makes an elusive running
back. Some guys reach that milestone because of a lengthy career. For running
backs, though, a lengthy career is a great accomplishment.Running backs are beat
to heck, more than most guys on the field. So, the longer they¡¯re able to stay
in and compete, the more deserving they are of being grouped among the league¡¯s
greatest players. With this
list
Renell
Wren Jersey , we take a look at, and rank from worst to best, the 29
running backs in league history who have recorded more than 10,000 career
rushing yards. This year¡¯s Super Bowl ads ran the gamut from tame humor to ¡
tame messages about social causes.
After a divisive year, advertisers during the Big Game worked overtime to win
over audiences with messages that entertained and strove not to offend. The
slapstick humor and sexual innuendo that used to be commonplace during Super
Bowl ad breaks were nowhere in sight.
Instead, Budweiser , as always the largest advertiser during the game,
eschewed the usual puppies and Clydesdales to showcase employees that send water
to places in need. Verizon showed people thanking first responders who saved
them. And Tide tried to make people laugh (and perhaps forget about its Tide Pod
problem ) with a humorous series of ads that starred ¡±Stranger Things¡±¡¯ actor
David Harbour.
¡±This is a year where people are feeling a little frayed around the edges
because the divisive political environment on both sides,¡± said Kelly O¡¯Keefe, a
professor at Virginia Commonwealth University¡¯s Brandcenter. ¡±They want to feel
like there¡¯s something still good in the world.¡±
While the Philadelphia Eagles bested the New England Patriots in a nailbiter
on the field, advertisers were fighting a similar battle to win over the hearts
and minds of viewers. It¡¯s the largest live stage for advertising all
year Michael
Jordan Jersey , so advertisers brought their A-game.
Tide took a novel approach with ads each quarter that poked fun at typical
Super Bowl ads. Harbour popped up in familiar-looking ads that appear to be
about different products: a car, an insurance company, jewelry and Old Spice
(another P&G product). The twist? They¡¯re really all Tide ads, because there
are no stains on anyone¡¯s clothing.
Tame comedy like the Tide ad was a theme throughout the night. In a year that
saw the (hash)MeToo movement shine a spotlight on sexual harassment, the vast
majority of ads sill starred men but there weren¡¯t any that focused on
scantily-clad women or sexual innuendo, save for an awkwardly dancing ¨C and
fully dressed ¨C woman in a Diet Coke ad.
Comedian Keegan Michael-Key cut through complex jargon to put things plainly
in a humorous ad for Rocket Mortgage by Quicken Loans. When a restaurant patron
is confused by what a ¡±beef-protein gluten-free pate¡± is, he explains: ¡±It¡¯s a
burrito, filled with plants pretending to be meat.¡±
An Amazon ad showcased different celebrities ¨C including actress Rebel
Wilson, actor Anthony Hopkins, singer Cardi B and chef Gordon Ramsay ¨C filling
in as the voice of Amazon¡¯s Alexa voice assistant.
M&M¡¯s featured Danny DeVito as a human M&M. And Mountain Dew and
Doritos staged an epic hip-hop lip sync battle between actors Morgan Freeman and
Peter Dinklage. The two synced to Missy Elliott and Busta Rhymes,
respectively.
¡±There¡¯s a reason so many marketers are using celebrity combined with comedy
¨C because it breaks through the
clutter Greedy
Williams Jersey , delivers the message and gets buzz,¡± said Aaron Shapiro,
CEO of ad agency Huge.
An ad for Blacture, rapper Pras¡¯ new media platform, was one of the few ads
to make an overtly political statement. It showed an African-American man
standing alone on stage with tape over his mouth and a blindfold on his eyes.
¡±Blacture. Be celebrated. Not Tolerated,¡± text on the screen read. And
T-Mobile¡¯s ad showed babies and enlisted Kerry Washington for a voiceover that
talked about equality.
¡±The (T-Mobile) message is terrific but all the way through, if you asked
consumers who the ad is for, nobody would know,¡± said Kimberly Whitler,
marketing professor at the University of Virginia.
That kind of attempt to connect brands to social causes was a big theme of
the night. Charles Taylor, a marketing professor at Villanova
University Sione
Takitaki Jersey , said a fifth of all Super Bowl ads featured causes,
compared with just 6 percent last year.
Toyota kicked things off by depicting the story of Lauren Woolstencroft, a
Paraolympic skier who was born missing her left arm below the elbow as well as
both legs below the knees, to promote its Paralympic sponsorship.
Budweiser showcased employees from its Cartersville, Georgia, brewery as they
canned water to send to places in need like Puerto Rico and California.
Hyundai showcased its donations to fight pediatric cancer by bringing real
Hyundai owners into a room during the pre-game Super Bowl festivities and
letting them meet cancer survivors. Hyundai donates each time someone buys one
of its cars.
¡±There¡¯s a lot of research that says millennials really like it when brands
link themselves to causes,¡± said Taylor. ¡±It¡¯s just refreshing for a lot of
people to see these unifying types of messages by the advertiser.¡±
But advertisers can stumble in these efforts when the connection seems
tenuous. There was some negative reaction when Fiat Chrysler¡¯s Ram trucks ad
featured a speech by Martin Luther King, Jr. The commercial, timed to the 50th
anniversary of the speech, showed people doing good deeds like giving out food
to the needy and rescuing a boy from a fire.
¡±Everyone was offended,¡± said Zach
Mann Sheldrick
Redwine Jersey , who watched the game in Venice, California, with a group
of 15 thirtysomethings. ¡±It seems insensitive. We know it¡¯s Black History Month,
but using an American hero to sell a Dodge was off-putting.¡± (Ram trucks are no
longer affiliated with the Dodge brand.)
Instead, it was the humorous ads like the Tide spots that won that group
over.
¡±Everyone seems to be moving into more comedy, quirky, unique (ideas), which
my friends and I all are enjoying way more¡± than past years, M